Birmingham’s Tech on Tap hosted their latest event at WorkPlay earlier this week. Intermark was well represented by Brian Cauble, director of product and mobile digital strategist, who moderated a panel that included several panelists including our own Jim Crapia, senior technical strategist.
Between the panelists, HUNDREDS of mobile apps have been created. These experts started way back to the beginning of the modern mobile industry (which is mid 2008 – we know, not all that long ago but “ancient” history for mobile app developers).
Here’s the low down on the discussion highlights. (We know some of this techno-speak, but if you’re in the industry, the takeaways are worth checking out.)
Cauble: What native apps will still be around in 5-10 years? Will the mobile web win out?
A: There are two purposes for mobile websites. Content and function.
Most statistics show that this isn’t so much as a “winning” situation; the mobile web is becoming a blended function of the overall mobile device experience. Neither will necessarily win over the other. They’ll just continue to coexist.
Cauble: Will mobile of the future look like the mobile of today? Will other mobile formats like wearables catch on?
A: Wearable and other formats like iOS in the car are already exploding. Mobile will continue to expand formats, and the “Internet of Things” is not only viable, but already on the way, especially with the rate of adoption of Bluetooth low energy (BLE) and similar communication standards.
Cauble: Will we ever truly have a digital wallet?
A: This technology already exists and its adoption will be based more on consumer and business confidence than the technology. Getting big financial players behind a “digital wallet” and making it PCI-compliant will be the key to it really becoming mainstream.
Cauble: What is one big prediction of the future of mobile?
A: Samsung is working on bringing Science Fiction to Science Fact, allowing for flexible electronics and displays. Graphene is being touted as the next wonder material similar to Silicon.
Forms of wearable and other technologies being piloted will have more and more dramatic effects, such as the Oculus Rift not only for gaming but for presentation, marketing and conference capabilities that border on viable virtual reality experiences.