By Ashley Davis, Group Director/Client Partner at Intermark Group
When was the last time you wrote a thank you note?
I don’t mean the one you mailed to Auntie Vera for the horrendous hot air balloon sweater your mom made you wear for Kindergarten pictures (okay, maybe I’m speaking from experience).
I’m talking about a handwritten, thank you note to let a client know you value them and their business. You know, one you put in an envelope, write a person’s address on and include a stamp before walking it to the mailbox?
We’ve all be in a quick client meeting or taken the longer business trip where we’ve participated in days of brainstorm sessions. Afterwards, we hit the office with a smile on our face – usually exhausted, because we know we’re coming back with a to-do list as long as our arm. But also coming back with business, which means we’re thankful – grateful even – for that meeting, client or project.
These are perfect opportunities to write thank you notes. To make sure our client knows they’re appreciated.
But handwritten notes shouldn’t be used only for clients.