Intermark Group Website Intermark Newsletter

Do you have a personal CRM? You should.

image

By Ashley Davis, Group Director/Client Partner at Intermark Group

When was the last time you wrote a thank you note?

I don’t mean the one you mailed to Auntie Vera for the horrendous hot air balloon sweater your mom made you wear for Kindergarten pictures (okay, maybe I’m speaking from experience).

I’m talking about a handwritten, thank you note to let a client know you value them and their business. You know, one you put in an envelope, write a person’s address on and include a stamp before walking it to the mailbox?

We’ve all be in a quick client meeting or taken the longer business trip where we’ve participated in days of brainstorm sessions. Afterwards, we hit the office with a smile on our face – usually exhausted, because we know we’re coming back with a to-do list as long as our arm. But also coming back with business, which means we’re thankful – grateful even – for that meeting, client or project.

These are perfect opportunities to write thank you notes. To make sure our client knows they’re appreciated.

But handwritten notes shouldn’t be used only for clients.

Read More

Employee Spotlight: Becci Hart, President of Intermark Public Relations

image

This month marks Becci Hart’s 15th anniversary at Intermark Group (congrats, from the team!).

If you’ve had the privilege to work with Becci, then you probably know she is full of quotables. Fun ones. Serious ones. And business ones.

“Don’t sweat the small stuff” is definitely one motto she lives by, and manages her team by.

“Reminding ourselves to breathe is commonly forgotten in the world of public relations where stress is always high and the to-do list is never ending. Get your work done. Stay calm. No one is going to die.”

So we were glad when Becci took a moment to hang out with us – and breathe – while we chatted about the road she’s taken to becoming, as her Twitter handle puts it: Public Relations Baroness (Queen was taken).

Read More

Graphic Creative vs. Digital Coding: The Modern Designer

By Matthew Perrault, Graphic/U.I. Designer at Intermark Group 

When I graduated from Philadelphia University in 2012, the world of graphic design was turning upside-down.

My university (and its nearby competitors) planned–for the first time ever–to integrate graphic design and digital design courses for next school year. The program change was brought about by a singular thought: What if all designers were trained in both creative design principles and front-end development?

Today, most universities have fully integrated their programs. This means up-and-coming designers are no longer strictly graphic designers or digital designers. They’re becoming what I call a “modern designer”–one who is well versed in both traditional graphic design and digital development.

Seems simple enough, right?

Read More

Apple Releases: A Talk with Birmingham Developers

This article was originally posted on AL.com. 

Last night at midnight, Apple opened up pre-orders on its just-announced iPhone 6 and iPhone 6 Plus. 

By all accounts the process was a mess, with lots of carriers, including Apple, knocked offline due to the onslaught of people fumbling over one another to throw money one of the richest companies in the world.

Nevertheless, and in true Apple form, they outdid themselves once again, reporting record sales this morning, when the phone had been available for less than 12 hours. 

"Response to iPhone 6 and iPhone 6 Plus has been incredible, with a record number of preorders overnight," Apple said.

They must have seen this coming. As Cnet reports, the company ordered 70 to 80 million units from their suppliers back in July. This is a significant increase from the iPhone 5 supplier order of 50 to 60 million units. 

That’s a lot of phones, ladies and gentlemen. 

Read More

Our Agency Site is Now in Shape

What shape is our agency in these days? Pretty good shape, actually.

Especially since we just reshaped our entire website. We’ve overhauled the entire thing, soup to nuts, to reflect our growing reputation and our unique positioning in the world of advertising.

Intermark has always shaped brands, but now more than ever we’re reshaping them for a constantly changing world. It’s a world that doesn’t stand still for anything or anyone, and we make sure our brands are ready to meet the challenges of such a fast-moving marketplace. 

How do we do it? With creative psychologyWhat that means is we merge the left brain - science, analytics, technical expertise - with the right brain - creativity, intuition, psychological understanding. Together, these two different disciplines form a more expansive approach to problem solving. And that unique way of thinking helps us create the most comprehensive and proprietary brand platforms for every client we have on our roster.  

Read More

What Are Beacons and How Can Businesses Use Them to Drive Customer Interaction?

By Brian Cauble, mobile digital strategist at Intermark Group

Have you ever taken the time to think about how far technology has come?

If you’re at least 40 years old, you remember a time when there were only four to five TV channels and changing the channel required walking to the television set.

There was no Google to search, Internet, Facebook, email or cellphone. It wasn’t until the invention of the iPhone in 2008 that people finally had a computer with them nearly all the time, fully equipped with Internet, telephone, text messaging and email services.

Read More

Tech on Tap Re-cap: User Experience (UX)

image

By Jim Crapia, Director of Emerging Technologies at Intermark Group

Last week members of the Intermark team were happy to be a part of the latest Tech On Tap event, which is an event that brings together the Birmingham community to discuss trends and events in the business of technology.  August’s event, “User Experience (UX):  What the hell it is, and what it is not! Cutting through all the buzz words!” included panelists Sean Brasher, VP of Technology at Intermark; Will Sansbury, Product strategy & Design from Daxko; Matt Landers, CEO of Platypi and Brian Cauble, Director of Product & Mobile Digital Strategist from Intermark, who served as the moderator.

So what is UX?  Let’s look at the expert’s take on it.

Read More

8 People You Meet In Your Office Fantasy League

image
By Brett Williams, Copywriter at Intermark Group

It’s that time of year again. That time when the air gets a little crisper, the days get a little shorter and living rooms get a little louder. That’s right, it’s football season, and if your office is anything like ours you’ve got many employees very excited about this fact.

The return of football means the return of fantasy football, one of America’s favorite pastimes and the source of much eye-rolling from folks who don’t care much for the pigskin. The return of fantasy football also heralds the return of certain fantasy football stereotypes.

We here at Intermark are no more immune to the siren call of fantasy football than the rest of the country, so we thought we’d add to the fun this year by giving you a list of the type of people you’ll see in your office fantasy football league. Regardless of how competitive or exciting your league may be, these folks will always make their appearance.

So without further ado I give you Intermark Group’s “8 People You Meet In Your Office Fantasy League.”

Read More

Working on a Creative Team, or What I Call My Second Marriage

By Erin Gulyas, Copywriter at Intermark Group 

Ever wondered how an advertising agency comes up with powerful creative concepts?

Within creative departments, there are smaller creative teams. Though it sometimes varies, these creative teams are usually comprised of a copywriter and an art director. Together, the copywriter and art director work to develop concepts that “answer” a creative brief (the project goals, description and requirements).

Read More