By Sean Brasher, Vice President of Technology at Intermark Group
Q: What’s the harshest truth when it comes to content marketing?
A: The marketplace for content is just as competitive as the industries that spawn it.
With 25 percent of all marketing dollars now earmarked for content marketing, with more than 400 years of new video posted to YouTube every day and more than 150 million blogs currently online, consumers aren’t exactly starving for new content.
Most of today’s content marketing focuses on how to make your content stand out in this crowd: how to make a headline more provocative, how to help a video go viral or how to use controversial content to draw in viewers.
But for a modest budget there’s a more effective way to draw in viewers: Give them tools masquerading as content.
The basic plan for content marketing remains unchanged.
1) You have expertise in your product area.
2) You share that expertise in a public forum to enhance the appeal of your product.
By: Libby Page, associate media planner at Intermark Group
We all know Twitter has been a huge success story. Its function as a global chat room with 255 million users and 500 million tweets per day has given advertisers the opportunity to reach a very captive audience.
A lot of research has been done in the last few years that show an undeniable connection between Twitter and television advertising. As advertising professionals, it’s important for us to understand the connection between these two platforms in order to implement holistic media plans that stay consistent from medium to medium.
So how do Twitter and TV ads relate? Why should advertisers be concerned about how their TV ad campaigns and Twitter platform mesh?
Here’s the top 5 ways Twitter supports TV advertising.
Erin Gulyas made her way to the Magic City after studying and working in Auckland, New Zealand. While she didn’t return with an accent, she did return with several awards and a knock-your-socks-off client roster that gives her the experience to score on Intermark’s creative team.
Here’s a little bit more about what this global copywriter’s working on at Intermark, and a little more about her life outside of work.
By Erin Guylas, copywriter at Intermark Group
Copywriters are appropriately called wordsmiths. You’re constantly putting words together, vetoing them and trying out new things. You experiment, you play, you agonize and you keep trying for that perfect combination of words that makes your concept sing.
Sometimes it’s easy. Often it’s downright hard. One thing’s certain: if you know how to recognize a bad headline, you’ll be able to write a good headline.
Here’s how you write a BAD headline:
On occasion you can use these bad headline rules to write good headlines.
Over the years, award-winning work has been based off a pun, used all capital letters or removed all punctuation. The bad-turned-good-headlines works best when you know your concept, what you’re trying to say and the medium that you’re using. For example, check out this ad from snickers.
And that’s why these easily-breakable rules make copywriting so hard. Because there really aren’t hard rules, only gut instinct. But, hey, that’s what copywriters are here for, right?
What is a perfect blog post and how is it written? This is the question most people ask when tackling their first blog.
Your blog posts should offer helpful, valuable and educational information.
Well-written blog posts also should have this goal: to attract the right kind of visitors to your website. Once a visitor finds your blog, this opens the door to your company, brand, service or product.