By Pam Satterfield, Media Director at Intermark Group
Media buying can be a tricky thing, and many brands can easily be fooled into believing that they’re getting a great deal when in reality they’re not.
Even if you’re leaving the task in the hands of a professional media buyer, being a savvy client can really pay off.
If your media buyer or advertising agency tells you they have a great spot for your ad to run, the question you need to ask is whether you’re getting the full value for your money from that spot.
Here are three spots to watch out for when purchasing media advertising.