By: Kate Matthews
No matter the size of your company, before you jump on the social media bandwagon, you need to ask the following questions:
- Are you doing it right?
- Do you have enough time to do it well?
- Do you have enough resources?
- And finally – and perhaps most importantly - should you be doing it at all?
This may be shocking, but the key to having a successful social media presence isn’t to be everywhere, but finding where you’re most suited and doing that well. To the right is a helpful chart to decide where to post what.
Social media should facilitate brand awareness and show off your brand’s personality. It’s a place where your company can – and should – have meaningful conversations with customers and potential customers.
Here’s what you need to know in order to get the most out of social media: